/* ════════════════════════════════════════════════════════════════
   Upmation · sistema de diseño · v2 (2026)
   Dark editorial · dorado · Fraunces / Manrope / JetBrains Mono
   ════════════════════════════════════════════════════════════════ */

@font-face{font-family:"Fraunces";font-style:normal;font-weight:300 900;font-display:swap;src:url(fonts/fraunces-latin-opsz-normal.woff2) format("woff2")}
@font-face{font-family:"Fraunces";font-style:italic;font-weight:300 900;font-display:swap;src:url(fonts/fraunces-latin-opsz-italic.woff2) format("woff2")}
@font-face{font-family:"Manrope";font-style:normal;font-weight:200 800;font-display:swap;src:url(fonts/manrope-latin-wght-normal.woff2) format("woff2")}
@font-face{font-family:"JetBrains Mono";font-style:normal;font-weight:400;font-display:swap;src:url(fonts/jetbrains-mono-latin-400-normal.woff2) format("woff2")}
@font-face{font-family:"JetBrains Mono";font-style:normal;font-weight:500;font-display:swap;src:url(fonts/jetbrains-mono-latin-500-normal.woff2) format("woff2")}

:root{
  --bg:#16130C; --bg-2:#110E08; --s1:#1C1810; --s2:#231E14; --s3:#2A2417;
  --ink:#F5EFE1; --ink-2:#CFC6B0; --mute:#A39A82; --dim:#7A7159;
  --gold:#EBBB4D; --gold-hi:#F6D578; --gold-lo:#B5781D; --amber:#DDA336;
  --line:rgba(235,187,77,.14); --line-2:rgba(235,187,77,.28);
  --grad:linear-gradient(158deg,#F6D578,#DDA336 52%,#B5781D);
  --ok:#8FC79A; --warn:#E58A5C;
  --serif:"Fraunces",Georgia,"Times New Roman",serif;
  --sans:"Manrope",system-ui,-apple-system,"Segoe UI",Roboto,sans-serif;
  --mono:"JetBrains Mono",ui-monospace,SFMono-Regular,Menlo,monospace;
  --r:18px; --r-sm:12px; --wrap:1200px; --gut:28px;
  --shadow:0 20px 60px -20px rgba(0,0,0,.6);
  color-scheme:dark;
}

*,*::before,*::after{box-sizing:border-box}
html{-webkit-text-size-adjust:100%;scroll-behavior:smooth;scroll-padding-top:90px}
@media (prefers-reduced-motion:reduce){html{scroll-behavior:auto}*{animation:none!important;transition:none!important}}
body{margin:0;background:var(--bg);color:var(--ink);font:400 17px/1.65 var(--sans);-webkit-font-smoothing:antialiased;text-rendering:optimizeLegibility;overflow-x:hidden}
body::before{content:"";position:fixed;inset:0;pointer-events:none;z-index:0;
  background:radial-gradient(1100px 620px at 82% -10%,rgba(181,120,29,.18),transparent 60%),radial-gradient(800px 520px at -8% 18%,rgba(235,187,77,.06),transparent 55%)}
body>*{position:relative;z-index:1}
img,svg{max-width:100%;height:auto;display:block}
a{color:inherit;text-decoration:none}
p{margin:0 0 1em}
strong,b{font-weight:700;color:var(--ink)}
::selection{background:rgba(235,187,77,.35);color:#fff}
:focus-visible{outline:2px solid var(--gold);outline-offset:3px;border-radius:6px}
.skip{position:absolute;left:-999px;top:8px;background:var(--gold);color:#241a05;padding:10px 16px;border-radius:10px;font-weight:700;z-index:100}
.skip:focus{left:12px}
.sr{position:absolute!important;width:1px;height:1px;overflow:hidden;clip:rect(0 0 0 0);white-space:nowrap}

.wrap{max-width:var(--wrap);margin:0 auto;padding:0 var(--gut)}
.narrow{max-width:780px}

/* ── Tipografía ── */
h1,h2,h3,h4{font-family:var(--serif);font-weight:600;line-height:1.08;letter-spacing:-.012em;margin:0;color:var(--ink);font-optical-sizing:auto;text-wrap:balance}
h1{font-size:clamp(40px,6.6vw,84px);line-height:1.02}
h2{font-size:clamp(30px,4.3vw,50px)}
h3{font-size:clamp(21px,2.2vw,26px);line-height:1.2}
h4{font-size:18px}
.gold{background:var(--grad);-webkit-background-clip:text;background-clip:text;color:transparent}
em.it,.it{font-style:italic;font-weight:500}
.eyebrow{font:500 11.5px/1.4 var(--mono);letter-spacing:.28em;text-transform:uppercase;color:var(--gold);margin:0 0 16px;display:flex;align-items:center;gap:12px}
.eyebrow::before{content:"";width:22px;height:1px;background:var(--gold);opacity:.7}
.lead{font-size:clamp(17px,2vw,20px);color:var(--mute);max-width:680px;text-wrap:pretty}
.lead strong{color:var(--ink);font-weight:600}
.mono{font-family:var(--mono)}
.muted{color:var(--mute)}

/* ── Botones ── */
.btn{display:inline-flex;align-items:center;justify-content:center;gap:10px;font:700 15px/1 var(--sans);padding:15px 26px;border-radius:100px;transition:transform .2s,box-shadow .2s,border-color .2s,color .2s,background .2s;cursor:pointer;border:0;white-space:nowrap}
.btn svg{width:18px;height:18px;flex:0 0 auto}
.btn-gold{background:var(--grad);color:#241a05;box-shadow:0 8px 26px -6px rgba(221,163,54,.45)}
.btn-gold:hover{transform:translateY(-2px);box-shadow:0 14px 34px -8px rgba(221,163,54,.6)}
.btn-ghost{border:1px solid var(--line-2);color:var(--ink);background:rgba(235,187,77,.03)}
.btn-ghost:hover{border-color:var(--gold);color:var(--gold)}
.btn-sm{padding:11px 18px;font-size:14px}
.link{color:var(--gold);font-weight:700;border-bottom:1px solid var(--line-2);padding-bottom:1px;transition:color .2s,border-color .2s}
.link:hover{color:var(--gold-hi);border-color:var(--gold-hi)}

/* ── Header ── */
.hd{position:sticky;top:0;z-index:60;backdrop-filter:saturate(150%) blur(12px);-webkit-backdrop-filter:saturate(150%) blur(12px);background:linear-gradient(to bottom,rgba(22,19,12,.94),rgba(22,19,12,.72));border-bottom:1px solid var(--line)}
.hd .wrap{display:flex;align-items:center;justify-content:space-between;height:74px;gap:20px}
.brand{display:flex;align-items:center;gap:12px;flex:0 0 auto}
.brand img{width:40px;height:40px;border-radius:10px;border:1px solid var(--line)}
.brand span{font:800 15px/1 var(--sans);letter-spacing:.16em}
.brand span b{color:var(--gold)}
.nav{display:flex;align-items:center;gap:28px}
.nav a{font-size:14px;font-weight:600;color:var(--mute);transition:color .2s;position:relative}
.nav a:hover,.nav a[aria-current="page"]{color:var(--ink)}
.nav a[aria-current="page"]::after{content:"";position:absolute;left:0;right:0;bottom:-8px;height:2px;background:var(--grad);border-radius:2px}
.nav .btn{color:#241a05}
.nav-toggle{display:none}
.burger{display:none;width:44px;height:44px;align-items:center;justify-content:center;cursor:pointer;margin-right:-10px;border-radius:10px}
.burger i{display:block;width:22px;height:2px;background:var(--gold);border-radius:2px;position:relative;transition:background .2s}
.burger i::before,.burger i::after{content:"";position:absolute;left:0;width:22px;height:2px;background:var(--gold);border-radius:2px;transition:transform .25s}
.burger i::before{top:-7px}.burger i::after{top:7px}
@media (max-width:980px){
  .burger{display:flex}
  .nav{position:fixed;inset:74px 0 auto 0;flex-direction:column;align-items:stretch;gap:0;background:#110E08;border-bottom:1px solid var(--line-2);box-shadow:0 30px 60px -10px rgba(0,0,0,.8);padding:10px var(--gut) 22px;transform:translateY(-8px);opacity:0;visibility:hidden;transition:opacity .2s,transform .2s,visibility .2s;max-height:calc(100vh - 74px);overflow:auto}
  .nav a{padding:15px 2px;border-bottom:1px solid var(--line);font-size:16px}
  .nav a[aria-current="page"]::after{display:none}
  .nav a[aria-current="page"]{color:var(--gold)}
  .nav .btn{margin-top:18px;border-bottom:0;padding:15px}
  .nav-toggle:checked~.nav{opacity:1;visibility:visible;transform:none}
  .nav-toggle:checked~.burger i{background:transparent}
  .nav-toggle:checked~.burger i::before{transform:translateY(7px) rotate(45deg)}
  .nav-toggle:checked~.burger i::after{transform:translateY(-7px) rotate(-45deg)}
}

/* ── Secciones ── */
.sec{padding:clamp(72px,9vw,120px) 0;position:relative}
.sec-alt{background:linear-gradient(180deg,var(--bg),var(--bg-2))}
.sec-head{max-width:760px;margin-bottom:clamp(40px,5vw,60px)}
.sec-head .lead{margin-top:18px}
.sec-head.center{margin-left:auto;margin-right:auto;text-align:center}
.sec-head.center .eyebrow{justify-content:center}
.sec-head.center .lead{margin-left:auto;margin-right:auto}
.rule{height:1px;background:var(--line);border:0;margin:0}

/* ── Hero home ── */
.hero{padding:clamp(56px,8vw,104px) 0 clamp(64px,8vw,96px)}
.hero-grid{display:grid;grid-template-columns:1.08fr .92fr;gap:56px;align-items:center}
.hero h1{margin-top:4px}
.hero .lead{margin-top:26px}
.hero-ctas{display:flex;gap:14px;flex-wrap:wrap;margin-top:36px}
.hero-proof{display:flex;flex-wrap:wrap;gap:10px 22px;margin-top:34px;padding-top:26px;border-top:1px solid var(--line);font:500 11px/1.5 var(--mono);letter-spacing:.14em;text-transform:uppercase;color:var(--dim)}
.hero-proof span{display:flex;align-items:center;gap:8px}
.hero-proof span::before{content:"";width:6px;height:6px;border-radius:50%;background:var(--grad)}
@media (max-width:980px){.hero-grid{grid-template-columns:1fr;gap:48px}}

/* UI mock: consola Upmation */
.console{background:linear-gradient(160deg,#211C12,#15120B);border:1px solid var(--line-2);border-radius:22px;box-shadow:var(--shadow),0 0 0 1px rgba(0,0,0,.3) inset;overflow:hidden;font-size:13.5px}
.console-bar{display:flex;align-items:center;gap:8px;padding:13px 16px;border-bottom:1px solid var(--line);background:rgba(0,0,0,.18)}
.console-bar i{width:9px;height:9px;border-radius:50%;background:#3a3222}
.console-bar span{margin-left:8px;font:500 11px var(--mono);letter-spacing:.12em;color:var(--dim);text-transform:uppercase}
.console-body{display:grid;grid-template-columns:1fr;gap:0}
.msg{display:grid;grid-template-columns:34px 1fr auto;gap:12px;align-items:center;padding:13px 16px;border-bottom:1px solid var(--line);opacity:0;animation:msgIn .6s cubic-bezier(.22,.61,.36,1) forwards}
.msg:nth-child(1){animation-delay:.3s}.msg:nth-child(2){animation-delay:.9s}.msg:nth-child(3){animation-delay:1.5s}.msg:nth-child(4){animation-delay:2.1s}
@keyframes msgIn{from{opacity:0;transform:translateY(8px)}to{opacity:1;transform:none}}
.av{width:34px;height:34px;border-radius:50%;display:grid;place-items:center;font:700 12px var(--sans);color:#16130C}
.ch-wa{background:#5FD48A}.ch-ig{background:linear-gradient(135deg,#F7C35F,#E8566B 55%,#9B5CF0)}.ch-tt{background:#F5EFE1}.ch-ms{background:#6FA8FF}.ch-web{background:var(--gold)}
.msg .who{font-weight:700;color:var(--ink);font-size:13.5px;line-height:1.2}
.msg .who small{font:500 10px var(--mono);letter-spacing:.1em;color:var(--dim);margin-left:6px;text-transform:uppercase}
.msg .txt{color:var(--mute);font-size:13px;white-space:nowrap;overflow:hidden;text-overflow:ellipsis;max-width:100%}
.msg>div{min-width:0}
.tag{font:600 10.5px/1 var(--mono);letter-spacing:.06em;padding:6px 9px;border-radius:100px;border:1px solid var(--line-2);color:var(--gold);white-space:nowrap}
.tag.ok{color:var(--ok);border-color:rgba(143,199,154,.35)}
.console-foot{display:grid;grid-template-columns:repeat(3,1fr);border-top:1px solid var(--line);background:rgba(0,0,0,.14)}
.kpi{padding:16px 16px 18px;border-right:1px solid var(--line)}
.kpi:last-child{border-right:0}
.kpi b{display:block;font:600 24px/1.1 var(--serif);color:var(--gold)}
.kpi span{font:500 9.5px/1.4 var(--mono);letter-spacing:.12em;text-transform:uppercase;color:var(--dim)}
.console-note{font:500 10.5px/1.5 var(--mono);letter-spacing:.08em;color:var(--dim);margin:12px 4px 0;text-align:right}

/* ── Respuesta rápida (AEO) ── */
.answer{background:linear-gradient(135deg,rgba(235,187,77,.09),rgba(235,187,77,.02));border:1px solid var(--line-2);border-left:3px solid var(--gold);border-radius:var(--r);padding:26px 28px}
.answer .label{font:500 11px var(--mono);letter-spacing:.24em;text-transform:uppercase;color:var(--gold);margin:0 0 10px;display:block}
.answer p{margin:0;font-size:17.5px;color:var(--ink-2);line-height:1.7}
.answer p strong{color:var(--ink)}
.short{display:grid;gap:10px;margin:0;padding:0;list-style:none}
.short li{display:flex;gap:12px;align-items:flex-start;padding:13px 16px;border-radius:var(--r-sm);background:var(--s1);border:1px solid var(--line);font-size:15.5px;color:var(--mute)}
.short li b{color:var(--ink)}
.short li::before{content:"";flex:0 0 7px;height:7px;border-radius:50%;background:var(--grad);margin-top:9px}

/* ── Fugas (home) ── */
.leaks{display:grid;grid-template-columns:repeat(4,1fr);gap:16px}
.leak{background:var(--s1);border:1px solid var(--line);border-radius:var(--r);padding:26px 24px;display:flex;flex-direction:column;gap:10px;transition:border-color .25s,transform .25s}
.leak:hover{border-color:var(--line-2);transform:translateY(-3px)}
.leak .n{font:500 11px var(--mono);letter-spacing:.2em;color:var(--gold-lo)}
.leak h3{font-size:21px}
.leak p{color:var(--mute);font-size:15px;margin:0;flex:1}
.leak .fix{font:600 12.5px/1.4 var(--sans);color:var(--gold);padding-top:14px;border-top:1px dashed var(--line-2)}
@media (max-width:1040px){.leaks{grid-template-columns:repeat(2,1fr)}}
@media (max-width:560px){.leaks{grid-template-columns:1fr}}

/* ── Servicios (home) ── */
.svcs{display:grid;gap:22px}
.svc{display:grid;grid-template-columns:1.1fr .9fr;gap:0;background:var(--s2);border:1px solid var(--line);border-radius:24px;overflow:hidden;transition:border-color .25s}
.svc:hover{border-color:var(--line-2)}
.svc-body{padding:clamp(28px,4vw,44px)}
.svc-top{display:flex;align-items:baseline;gap:16px;margin-bottom:14px}
.svc-num{font:500 52px/1 var(--serif);color:var(--gold)}
.svc-kick{font:500 11px/1.5 var(--mono);letter-spacing:.18em;text-transform:uppercase;color:var(--gold-lo)}
.svc h3{font-size:clamp(26px,3vw,34px);margin-bottom:12px}
.svc .role{font-size:16.5px;color:var(--ink-2);margin-bottom:14px}
.svc .desc{font-size:15.5px;color:var(--mute)}
.pills{display:flex;flex-wrap:wrap;gap:7px;list-style:none;padding:0;margin:18px 0 0}
.pills li{font-size:12.5px;color:var(--ink-2);background:rgba(235,187,77,.06);border:1px solid var(--line);border-radius:100px;padding:6px 12px}
.svc-actions{display:flex;flex-wrap:wrap;gap:12px;align-items:center;margin-top:26px}
.svc-viz{background:radial-gradient(420px 300px at 70% 20%,rgba(235,187,77,.10),transparent 70%),var(--s1);border-left:1px solid var(--line);padding:32px;display:flex;align-items:center;justify-content:center;min-height:320px}
@media (max-width:900px){.svc{grid-template-columns:1fr}.svc-viz{border-left:0;border-top:1px solid var(--line);min-height:0}}

/* Viz: matriz de carta */
.matrix{display:grid;grid-template-columns:repeat(2,1fr);gap:10px;width:100%;max-width:360px}
.matrix div{border-radius:14px;padding:16px;border:1px solid var(--line);background:rgba(0,0,0,.2)}
.matrix b{display:block;font:600 17px var(--serif);color:var(--ink)}
.matrix span{display:block;margin-top:4px;font:500 10px/1.5 var(--mono);letter-spacing:.1em;text-transform:uppercase;color:var(--dim)}
.matrix em{display:block;font-style:normal;font-size:12.5px;color:var(--mute);margin-top:8px}
.matrix .star{background:linear-gradient(150deg,rgba(235,187,77,.22),rgba(235,187,77,.05));border-color:var(--line-2)}
.matrix .star b{color:var(--gold)}
.axis{display:flex;justify-content:space-between;font:500 10px var(--mono);letter-spacing:.12em;color:var(--dim);text-transform:uppercase;margin-top:10px;max-width:360px;width:100%}

/* Viz: inbox */
.inbox{width:100%;max-width:360px;display:grid;gap:9px}
.inbox .row{display:flex;align-items:center;gap:10px;background:rgba(0,0,0,.22);border:1px solid var(--line);border-radius:14px;padding:10px 12px}
.inbox .row .av{width:28px;height:28px;font-size:10px}
.inbox .row p{margin:0;font-size:12.5px;color:var(--mute);flex:1;min-width:0;white-space:nowrap;overflow:hidden;text-overflow:ellipsis}
.inbox .row p b{color:var(--ink);font-size:12.5px}
.inbox .hub{margin-top:6px;text-align:center;font:500 10.5px var(--mono);letter-spacing:.14em;text-transform:uppercase;color:var(--gold);padding:12px;border:1px dashed var(--line-2);border-radius:14px}

/* Viz: tarjeta de lealtad */
.loyal{width:100%;max-width:340px;border-radius:20px;padding:22px;background:linear-gradient(145deg,#2C2416,#191509);border:1px solid var(--line-2);box-shadow:var(--shadow)}
.loyal-top{display:flex;justify-content:space-between;align-items:center;margin-bottom:18px}
.loyal-top b{font:600 18px var(--serif)}
.loyal-top span{font:500 10px var(--mono);letter-spacing:.14em;color:var(--gold);text-transform:uppercase;border:1px solid var(--line-2);padding:5px 9px;border-radius:100px}
.stamps{display:grid;grid-template-columns:repeat(5,1fr);gap:9px}
.stamps i{aspect-ratio:1;border-radius:50%;border:1.5px dashed var(--line-2)}
.stamps i.on{border:0;background:var(--grad);box-shadow:0 4px 14px -4px rgba(221,163,54,.6)}
.loyal-foot{display:flex;justify-content:space-between;margin-top:18px;font:500 10.5px var(--mono);letter-spacing:.08em;color:var(--dim);text-transform:uppercase}
.loyal-foot b{color:var(--gold);font-weight:500}

/* Viz: teléfono TikTok */
.phone{width:210px;aspect-ratio:9/17;border-radius:30px;border:1px solid var(--line-2);background:linear-gradient(170deg,#3A2B14 0%,#1B150B 55%,#0E0B06 100%);position:relative;overflow:hidden;box-shadow:var(--shadow)}
.phone::before{content:"";position:absolute;inset:0;background:radial-gradient(180px 140px at 50% 38%,rgba(246,213,120,.35),transparent 70%)}
.phone .dish{position:absolute;left:50%;top:36%;transform:translate(-50%,-50%);width:120px;height:120px;border-radius:50%;background:radial-gradient(circle at 40% 35%,#F6D578,#C9892A 45%,#6B4410 75%);box-shadow:0 20px 40px -10px rgba(0,0,0,.7),inset 0 -8px 20px rgba(0,0,0,.3)}
.phone .dish::after{content:"";position:absolute;inset:18px;border-radius:50%;border:2px dashed rgba(36,26,5,.35)}
.phone .cap{position:absolute;left:14px;right:54px;bottom:18px;font-size:11.5px;line-height:1.4;color:#fff}
.phone .cap b{display:block;font-size:12.5px;margin-bottom:3px}
.phone .cap .spark{display:inline-block;margin-top:8px;font:600 9.5px var(--mono);letter-spacing:.08em;text-transform:uppercase;background:var(--grad);color:#241a05;padding:5px 8px;border-radius:6px}
.phone .rail{position:absolute;right:10px;bottom:60px;display:grid;gap:14px}
.phone .rail i{width:30px;height:30px;border-radius:50%;background:rgba(255,255,255,.14);border:1px solid rgba(255,255,255,.2)}
.phone .hook{position:absolute;top:18px;left:14px;right:14px;font:600 10px var(--mono);letter-spacing:.08em;color:var(--gold-hi);text-transform:uppercase}

/* ── Circuito ── */
.loop-wrap{display:grid;grid-template-columns:.9fr 1.1fr;gap:56px;align-items:center}
.loop-svg{width:100%;max-width:520px;margin:0 auto}
.loop-svg text{font-family:var(--sans)}
.loop-list{display:grid;gap:14px;counter-reset:l;list-style:none;padding:0;margin:0}
.loop-list li{display:grid;grid-template-columns:44px 1fr;gap:16px;padding:18px 20px;background:var(--s1);border:1px solid var(--line);border-radius:16px}
.loop-list li::before{counter-increment:l;content:"0" counter(l);font:500 26px/1 var(--serif);color:var(--gold)}
.loop-list b{display:block;font-size:16.5px;margin-bottom:3px}
.loop-list span{color:var(--mute);font-size:15px}
@media (max-width:980px){.loop-wrap{grid-template-columns:1fr}}

/* ── Tabla comparativa ── */
.tbl-wrap{overflow-x:auto;border:1px solid var(--line);border-radius:var(--r);background:var(--s1);-webkit-overflow-scrolling:touch}
table{width:100%;border-collapse:collapse;font-size:15px;min-width:560px}
th,td{text-align:left;padding:16px 20px;border-bottom:1px solid var(--line);vertical-align:top}
thead th{font:500 11px/1.4 var(--mono);letter-spacing:.16em;text-transform:uppercase;color:var(--gold);background:rgba(0,0,0,.2)}
tbody tr:last-child td{border-bottom:0}
td:first-child{font-weight:700;color:var(--ink)}
td{color:var(--mute)}
td.us{color:var(--ink-2);background:rgba(235,187,77,.045)}
thead th.us{color:var(--gold-hi);background:rgba(235,187,77,.08)}

/* ── Stat / dato ── */
.stat{display:grid;grid-template-columns:auto 1fr;gap:26px;align-items:center;background:var(--s2);border:1px solid var(--line-2);border-radius:22px;padding:30px 34px}
.stat-num{font:600 clamp(56px,8vw,88px)/1 var(--serif)}
.stat p{margin:0;color:var(--ink-2);font-size:17px}
.stat cite{display:block;margin-top:10px;font:500 11px/1.5 var(--mono);letter-spacing:.06em;color:var(--dim);font-style:normal}
.stat cite a{color:var(--mute);border-bottom:1px solid var(--line-2)}
@media (max-width:640px){.stat{grid-template-columns:1fr;gap:12px;padding:26px 24px}}

/* ── Chips (para quién / ciudades) ── */
.chips{display:flex;flex-wrap:wrap;gap:10px;list-style:none;padding:0;margin:0}
.chips li{padding:11px 18px;border-radius:100px;border:1px solid var(--line);background:var(--s1);font-weight:600;font-size:14.5px;color:var(--ink-2)}
.chips.sm li{padding:8px 14px;font-size:13px}
.two{display:grid;grid-template-columns:minmax(0,1fr) minmax(0,1fr);gap:clamp(32px,5vw,64px)}
@media (min-width:861px){.two.faq-grid{grid-template-columns:.8fr 1.2fr}}
@media (max-width:860px){.two{grid-template-columns:minmax(0,1fr)}}

/* ── Pasos ── */
.steps{display:grid;grid-template-columns:repeat(4,1fr);gap:16px;list-style:none;padding:0;margin:0}
.step{background:var(--s2);border:1px solid var(--line);border-top:3px solid var(--gold-lo);border-radius:16px;padding:24px 22px}
.step .n{font:500 11px var(--mono);letter-spacing:.2em;color:var(--gold-lo)}
.step h3{font-size:21px;margin:8px 0 8px}
.step p{margin:0;color:var(--mute);font-size:14.5px}
.step .t{display:inline-block;margin-top:14px;font:500 10.5px var(--mono);letter-spacing:.12em;text-transform:uppercase;color:var(--gold)}
@media (max-width:1000px){.steps{grid-template-columns:repeat(2,1fr)}}
@media (max-width:560px){.steps{grid-template-columns:1fr}}

/* ── Métricas ── */
.metrics{display:grid;grid-template-columns:repeat(4,1fr);gap:1px;background:var(--line);border:1px solid var(--line);border-radius:var(--r);overflow:hidden}
.metric{background:var(--s1);padding:24px 22px}
.metric b{display:block;font:600 20px/1.2 var(--serif);color:var(--ink);margin-bottom:6px}
.metric span{font-size:14px;color:var(--mute)}
.metric small{display:block;font:500 10px var(--mono);letter-spacing:.14em;text-transform:uppercase;color:var(--gold-lo);margin-bottom:10px}
@media (max-width:900px){.metrics{grid-template-columns:repeat(2,1fr)}}
@media (max-width:520px){.metrics{grid-template-columns:1fr}}

/* ── FAQ ── */
.faq{display:grid;gap:10px}
.faq details{background:var(--s1);border:1px solid var(--line);border-radius:16px;transition:border-color .2s,background .2s}
.faq details[open]{border-color:var(--line-2);background:var(--s2)}
.faq summary{list-style:none;cursor:pointer;padding:20px 58px 20px 24px;position:relative;font:600 17.5px/1.4 var(--sans);color:var(--ink)}
.faq summary::-webkit-details-marker{display:none}
.faq summary::after{content:"";position:absolute;right:24px;top:50%;width:12px;height:12px;border-right:2px solid var(--gold);border-bottom:2px solid var(--gold);transform:translateY(-70%) rotate(45deg);transition:transform .25s}
.faq details[open] summary::after{transform:translateY(-30%) rotate(-135deg)}
.faq .a{padding:0 24px 22px;color:var(--mute);font-size:16px}
.faq .a p:last-child{margin:0}

/* ── Tarjetas de guía ── */
.cards{display:grid;grid-template-columns:repeat(auto-fill,minmax(280px,1fr));gap:14px}
.card{display:flex;flex-direction:column;background:var(--s2);border:1px solid var(--line);border-radius:16px;padding:24px 26px;transition:border-color .25s,background .25s,transform .25s}
.card:hover{border-color:var(--line-2);background:var(--s3);transform:translateY(-3px)}
.card .k{font:500 10px var(--mono);letter-spacing:.16em;text-transform:uppercase;color:var(--gold-lo);margin-bottom:10px}
.card .t{font:600 20px/1.25 var(--serif);color:var(--ink)}
.card .d{color:var(--mute);font-size:14.5px;margin-top:10px;flex:1}
.card .go{margin-top:16px;font-size:13.5px;font-weight:700;color:var(--gold)}

/* ── CTA / formulario ── */
.cta{border:1px solid var(--line-2);border-radius:28px;overflow:hidden;background:radial-gradient(700px 360px at 0% 0%,rgba(235,187,77,.14),transparent 60%),linear-gradient(140deg,#241d10,#16120a);display:grid;grid-template-columns:1fr 1fr}
.cta-copy{padding:clamp(32px,5vw,56px)}
.cta-copy h2{font-size:clamp(30px,4vw,46px)}
.cta-copy .lead{margin-top:18px}
.cta-list{list-style:none;padding:0;margin:26px 0 0;display:grid;gap:10px}
.cta-list li{display:flex;gap:10px;color:var(--ink-2);font-size:15px}
.cta-list li::before{content:"✓";color:var(--gold);font-weight:800}
.form{padding:clamp(28px,4vw,48px);background:rgba(0,0,0,.25);border-left:1px solid var(--line);display:grid;gap:14px;align-content:center}
.form label{display:grid;gap:7px;font:500 11px var(--mono);letter-spacing:.14em;text-transform:uppercase;color:var(--mute)}
.form input,.form select,.form textarea{font:500 16px var(--sans);color:var(--ink);background:var(--s1);border:1px solid var(--line-2);border-radius:12px;padding:13px 14px;width:100%;transition:border-color .2s;letter-spacing:0;text-transform:none}
.form textarea{min-height:92px;resize:vertical}
.form input:focus,.form select:focus,.form textarea:focus{outline:none;border-color:var(--gold)}
.form .row2{display:grid;grid-template-columns:1fr 1fr;gap:14px}
.form .btn{margin-top:6px;width:100%}
.form .fine{font:500 10.5px/1.6 var(--mono);color:var(--dim);letter-spacing:.04em;text-transform:none;margin:0}
.form .fine a{color:var(--mute);text-decoration:underline}
@media (max-width:900px){.cta{grid-template-columns:1fr}.form{border-left:0;border-top:1px solid var(--line)}}
@media (max-width:480px){.form .row2{grid-template-columns:1fr}}
.band{text-align:center;padding:clamp(56px,7vw,88px) 0;background:radial-gradient(700px 320px at 50% 0%,rgba(181,120,29,.22),transparent 70%)}
.band h2{max-width:780px;margin:0 auto}
.band .lead{margin:18px auto 30px}
.band .hero-ctas{justify-content:center;margin-top:0}

/* ── Footer ── */
.ft{border-top:1px solid var(--line);padding:64px 0 36px;color:var(--mute);font-size:14px;background:var(--bg-2)}
.ft-grid{display:grid;grid-template-columns:1.4fr 1fr 1fr 1fr;gap:36px}
.ft h4{font:500 10.5px var(--mono);letter-spacing:.2em;text-transform:uppercase;color:var(--gold);margin:0 0 16px}
.ft ul{list-style:none;padding:0;margin:0;display:grid;gap:10px}
.ft a{transition:color .2s}
.ft a:hover{color:var(--gold)}
.ft .about{max-width:320px;margin-top:16px}
.ft-bot{margin-top:48px;padding-top:22px;border-top:1px solid var(--line);display:flex;justify-content:space-between;gap:16px;flex-wrap:wrap;font:500 11px/1.6 var(--mono);letter-spacing:.08em;color:var(--dim)}
@media (max-width:900px){.ft-grid{grid-template-columns:1fr 1fr}}
@media (max-width:520px){.ft-grid{grid-template-columns:1fr}}

/* WhatsApp flotante */
.wa-float{position:fixed;right:18px;bottom:18px;z-index:70;width:58px;height:58px;border-radius:50%;background:#25D366;display:grid;place-items:center;box-shadow:0 10px 30px -6px rgba(0,0,0,.6);transition:transform .2s}
.wa-float:hover{transform:scale(1.07)}
.wa-float svg{width:30px;height:30px;fill:#fff}

/* ════════ Páginas internas ════════ */
.crumbs{font:500 11.5px/1.6 var(--mono);letter-spacing:.06em;color:var(--dim);margin-bottom:26px}
.crumbs ol{list-style:none;padding:0;margin:0;display:flex;flex-wrap:wrap;gap:8px}
.crumbs li+li::before{content:"/";margin-right:8px;color:var(--line-2)}
.crumbs a:hover{color:var(--gold)}
.phero{padding:clamp(48px,6vw,80px) 0 clamp(36px,4vw,52px)}
.phero h1{font-size:clamp(38px,5.6vw,68px);max-width:980px}
.phero .lead{margin-top:22px;max-width:760px}
.phero .hero-ctas{margin-top:30px}
.byline{display:flex;flex-wrap:wrap;gap:6px 18px;margin-top:26px;font:500 11px/1.6 var(--mono);letter-spacing:.08em;color:var(--dim);text-transform:uppercase}
.byline a{color:var(--mute)}
.byline a:hover{color:var(--gold)}

.layout{display:grid;grid-template-columns:minmax(0,1fr) 270px;gap:64px;align-items:start;padding-bottom:40px}
.toc{position:sticky;top:100px;border-left:1px solid var(--line);padding:4px 0 4px 20px;font-size:14px}
.toc b{display:block;font:500 10.5px var(--mono);letter-spacing:.2em;text-transform:uppercase;color:var(--gold);margin-bottom:14px}
.toc ol{list-style:none;padding:0;margin:0;display:grid;gap:10px}
.toc a{color:var(--mute);line-height:1.4;display:block;transition:color .2s}
.toc a:hover{color:var(--gold)}
.toc .cta-mini{margin-top:26px;padding:18px;border:1px solid var(--line-2);border-radius:14px;background:var(--s1)}
.toc .cta-mini p{font-size:13.5px;color:var(--mute);margin:0 0 12px}
.toc .cta-mini .btn{width:100%;color:#241a05}
@media (max-width:1080px){.layout{grid-template-columns:minmax(0,1fr)}.toc{display:none}}

.prose{max-width:760px;font-size:17.5px;color:var(--ink-2)}
.prose>*+*{margin-top:0}
.prose h2{font-size:clamp(27px,3.2vw,38px);margin:64px 0 18px;scroll-margin-top:100px}
.prose h3{font-size:22px;margin:36px 0 12px}
.prose p{margin:0 0 18px;text-wrap:pretty}
.prose a:not(.btn):not(.card){color:var(--gold);border-bottom:1px solid var(--line-2);transition:border-color .2s}
.prose a:not(.btn):not(.card):hover{border-color:var(--gold)}
.prose ul,.prose ol{margin:0 0 22px;padding-left:0;list-style:none;display:grid;gap:10px}
.prose ul li{position:relative;padding-left:24px}
.prose ul li::before{content:"";position:absolute;left:4px;top:11px;width:7px;height:7px;border-radius:50%;background:var(--grad)}
.prose ol{counter-reset:o}
.prose ol li{position:relative;padding-left:42px}
.prose ol li::before{counter-increment:o;content:counter(o);position:absolute;left:0;top:1px;width:28px;height:28px;border-radius:50%;border:1px solid var(--line-2);display:grid;place-items:center;font:600 12.5px var(--mono);color:var(--gold)}
.prose .answer,.prose .short,.prose .tbl-wrap,.prose .callout,.prose .stat,.prose .cards,.prose .faq,.prose .metrics{margin:28px 0}
.prose .answer{margin-top:0}
.prose table{font-size:15px}
.callout{background:var(--s2);border:1px solid var(--line);border-left:3px solid var(--gold-lo);border-radius:14px;padding:20px 22px;font-size:16px;color:var(--mute)}
.callout b:first-child{color:var(--gold)}
.callout.warn{border-left-color:var(--warn)}
.def{border:1px solid var(--line);border-radius:14px;padding:20px 22px;background:var(--s1);margin:0 0 12px;scroll-margin-top:100px}
.def dt{font:600 20px var(--serif);color:var(--ink);margin-bottom:6px}
.def dd{margin:0;color:var(--mute);font-size:16px}
.def dd a{color:var(--gold)}
.updated{margin-top:48px;padding-top:22px;border-top:1px solid var(--line);font:500 11px/1.6 var(--mono);letter-spacing:.08em;color:var(--dim);text-transform:uppercase}
.sources{font-size:14px;color:var(--mute)}
.sources li::before{background:var(--dim)!important}

/* Reveal (solo si hay JS; sin JS todo es visible) */
.js [data-r]{opacity:0;transform:translateY(20px);transition:opacity .7s cubic-bezier(.22,.61,.36,1),transform .7s cubic-bezier(.22,.61,.36,1)}
.js [data-r].in{opacity:1;transform:none}

@media (max-width:640px){
  :root{--gut:18px}
  body{font-size:16.5px}
  .hero-ctas .btn{width:100%}
  .console{font-size:13px}
  .kpi b{font-size:20px}
  .prose{font-size:17px}
  .wa-float{width:54px;height:54px}
  .answer{padding:22px 20px}
  .answer p{font-size:16.5px}
  .faq summary{padding:18px 50px 18px 18px;font-size:16.5px}
  .faq .a{padding:0 18px 18px}
}
@media print{.hd,.wa-float,.toc,.cta,.band{display:none!important}body{background:#fff;color:#000}}